McDonald's Panama Style

 # The Master of Marketers, McDonalds in Panama. # Today Anabell and I are beginning our move to our new home and we had to pick up the keys from the real estate agent. The idea that we had to meet someone before 11am is new territory for us. So we agreed to meet the lady at McDonald's (pronounced MacDonald's here). I had not had an egg & cheese biscuit in years so I was prepared to order one but wait, what the hell? The biscuit breakfast sandwich was no where to be found. They had the egg Mcmuffin so I ordered that instead. The funny part was the other options on the breakfast menu. They have an inverted bun, grill cheese sandwich for $1.50. I literally giggled but they are the kings of efficiency. You see McDonald's does a great job of marketing to the local economy. The first thing is that in Panama the median income is about $500 a month. Second Panamanians love anything with bread.  ## Marketing Takeaway. ## Know your audience, don't try to market something to people that would not be interested in your product. This seems like common sense but you would be amazed at how many businesses fail because they thought they had a great idea but the real world gave them a beat down. Remember when Coca Cola tried to rebrand to Coke and changed the recipe? What a disaster! https://img1.steemit.com/0x0/http://www.randyhilarski.com/wp-content/uploads/2016/10/Randy-Banner-Steemit.jpg
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